Vintage Culture

Lukas Ruiz, also known as Vintage Culture, is an artist who lives and breathes the culture of dance music. The Brazilian artist has more than 1.5B streams online, 8M across his social media platforms, and currently ranks at #30 in DJ Mag’s Top 100.  

Vintage Culture has graced the cover of Rolling Stone, was nominated as one of the most influential “30 Under 30” by Forbes, and premiere his very-first Essential Mix for Pete Tong on BBC Radio 1.

The main challenge was to redesign the iconic symbol, loved and praised by all Vintage fans and also design a new logotype.